When you have a complex service or product to promote, a simple animated video won’t do the trick — you need carefully crafted 3D videos that explore the product in depth.
Take the example of this video our creative director Siddharth Goenka directed for SAS: Smart Airport System.
SAS helps aeroplanes and aviation fleets clean cabin air quickly and sustainably. We needed to show how SAS uses various technologies to ensure effective cleaning.
But it’s not easy to shoot a video at an airport so we improvised with a 3D video!
The result is a detailed and punchy 3D explainer video that explains the internal processes and components of the machine to the viewers!
By going with a 3D explainer video, SAS saved time and scaled its branding campaign.
If you’re struggling to explain the USPs of a complex product, a 3D video might be the only thing you need. Get in touch with Mystery Monks today to know how you can entice B2B customers!
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